The Guest List is led by seasoned PR and marketing professional, Jill Guest.

With over 20 years' experience in travel and lifestyle PR, Jill has represented a wide range of clients across the UK and Ireland — from airlines and tourist boards to museums, local authorities, and financial services.

A true “Jill of all trades,” she thrives on the challenge of developing fresh, creative campaign ideas. Jill takes a holistic approach to PR and marketing—going beyond traditional media to design fully integrated campaigns. Her work spans SEO-driven website and blog copywriting, social media strategy and audits, digital advertising, collaborations with content creators, and more.

A social entrepreneur at heart, Jill founded Ireland’s first community toy library in her hometown of Carrickmacross, County Monaghan, in 2020. She now serves as its CEO and played a key role in launching Toy Libraries Ireland, a national association dedicated to growing the toy library movement across the country.

Balancing a consultancy, running a charity, and raising a young family leaves little time to spare, but Jill enjoys the buzz of working from her favourite local coffee shop, finds balance through yoga and lets off steam on the badminton court.